Special Special presents Fur East Far Tokyo, featuring Japanese artist Sebastian Masuda. Fake fur is a material often used by Masuda to prompt an awakening of the senses through layers of vivid color and soft textures. While initially simulating real fur through mimicry, faux fur has developed into something uniquely its own, incorporating colors and patterns that do not exist in nature. It is now accepted as something separate from its initial intention and has become real in its own right. As use of fake fur has progressively spread throughout the world, like the birth of a new culture, it is hard to determine where the old ends and the new begins. 

Masuda searched throughout Asia to select the best fake furs for wearable artwork, to design in his Tokyo studio and brought to New York. Inspired by a conversation with Special Special's Director Wen-You Cai, to make artworks more accessible to the public, Sebastian was motivated to release wearable art into the world, to continue the spread of Kawaii Culture.

The collaboration  between Special Special and Sebastian Masuda features shirts and bags designed by the artist, as well as workshops inviting the public to participate by utilizing collection of exhibited fake furs to create new editions of featured products.

Sebastian Masuda is an artist known for his role in expanding Harajuku Style and a key figure in developing the Kawaii Culture. In 1995, Masuda opened his iconic 6% Doki Doki store in Harajuku and has since gone on to open Kawaii Monster Cafe in Shibuya.