Fashion Week may be over, but you can make every week fashion week with the mobile app #notonthestreets. Jenny created this app as a playful way to hack the clothing of strangers on the street and dress them in her brand, NOT. Garments are presented in active poses with the figure subtracted and can be layered live in the camera capture mode. The garments are translucent in order to allow the layers below to be seen. The app can be downloaded for free and pictures are aggregated with the hashtag #notonthestreets. For this first issue, head to the app's Instagram to see photos created by Special Special team members!
[[read-more]]
Jenny Lai is a graduate of Rhode Island School of Design and has worked as a designer around the world from Amsterdam to Mexico City to South Africa with internationally renowned fashion brands such as Viktor & Rolf, Boudicca, Bibhu Mohapatra, and Carla Fernandez. She started her own New York-based clothing brand, NOT, to experiment with the physical processes of dressing in order to make dressing a surprising, playful, and transformative experience within itself.
Enjoy the work:
@notonthestreets_app
Contact:
info@notaligne.com
https://www.notaligne.com/
@not_aligne
For Show and Tell, Special Special invites a selection of artists to produce or share work that can be viewed in the browser, downloaded, or streamed. The work is presented as a series of digital exhibitions periodically delivered to email inboxes.